Just be confident to be the next level real estate experts on selling. In this topic, we will touch & cover-up theoretical and practical real-life sales experience.
“Know Your Customer First”- is the Key.
Know Your Customer First
Why knowing is important to convince customer in Real Estate !
If you know the customers’ requirements & option choices well, you have done 50% of work completion towards deal closing. Also, Don’t try to be smart in the real estate sales process, be foolish in front of your customer. Because the customer is smarter here he will select only his priorities only.
7 Priorities before customer convincing
1st Property Location Choice
Search Property Listing Maps
Property Location plays a major role in real estate property selection. Every customer is finding their future asset on location-based. They are searching properties nearby their job business locations first. If you want to convince your customer you have to show properties at their preferred desire location. So location choice is the first key point to get it done from both sides.
2nd Budget Limits
Everyone needs the best property within their capable budgets & bank loan approval limits. So know the minimum-maximum budget what they can pay to buy without hassle. If you don’t know the exact budget range, you can’t fulfill their requirement. You will be frustrated after visiting all properties nearby that particular location. It will cost both sides on time money faith & energy. Knowing or updating a real budget means helping the customer to choose the property according to their comfortable choices.
3rd Property Specifications
You need to know customers’ families planning to stay or buying a property to rent out business investment. If they want to stay in that property, you need to give them the property size specification to adjust their required minimum space. Find out the property like 1BHk 2BHk 3BHk 4BHk House Bungalow Villa Farm House as their choices. Buying a property is not only a single customer choice, it’s a choice by the full family to stay together. So your property needs to be the same as the customers’ family required. If a customer is looking for rent give them the best options nearby bus-train airport route. Rent clients are mostly preferred roadside easy access properties for daily routine.
4th Transaction Process
Many property transaction is failed due to lack of documents & tax updates. Now a days 90% of property transaction under going through bank loan departments. For the approval of bank loans process, customer required property docs along with its history of transactions. If the seller is unable to provide the certain docs asked by lawyers or bank dept. You may failed to do the property deal after all selection & booking. Its fully wastage of time & your reputation will be negative in front of the customer for the sellers docs. So always collect verify & show your home buyers the well documented properties only. It will save both side time & customer will get to visit genuine properties only.
5th Physical Verification
Property is being sold out as it is standing there, so you should visit the property physically to check out the property life. Without checking physically you should not go through any documentation or financial process. Also, check the background for under-construction property makers & their past success rate from govt & local bodies.
6th Property ROI Analysis
Always find a new property with good quality material, physical location, easy transport, local shops are nearby. Because customers are looking for the long time investment, so choosing a good property means selecting a good ROI.
7th Property Promotions
Most important is your property should be listed on classified websites or online news advertisements. If not, then you are out of business. The customers are always searching for their future investment at online or offline or referral friends. You should be always prepared to show your property listing in front of them if your property is matching with customers’ needs. They will contact you & take an appointment for visit. If they like your property they will go for buying automatically. So property promotion is an important tool to reach your right customers.
“Honesty is the best policy“
For real success always go for the truth, your customers are the real kings, if you satisfied them, you will get more than your expectations. So stop selling, start helping.
